Intuit Study: Small Businesses Will Innovate Today to Succeed Tomorrow

Business Wire has published an article describing findings from an Intuit study on innovation. The report, "Intuit Study: Small Businesses Will Innovate Today to Succeed Tomorrow," was written by Steve King and Carolyn Ockels at Emergent Research. The article describes six major innovation enablers. They are:

• Personal passion
• Customer connection
• Agility and adaptation
• Experimentation and improvisation
• Resource limitations
• Information sharing and collaboration.

The authors describe outcomes as either "market-sustaining," or "market changing."

Read the original article at Business Wire. Download the full report at the Intuit Future of Small Business Web.