Business Week online has an interesting article in subtle changes to innovation in large corporation. In an article published March 11, 2009, title, "Innovation Trickles in a New Direction," author Reena Jana describes how the path to innovative products has changed from being developed in advanced countries and being deployed in emerging countries. In a reversal of that trend, she uses products from GE, Phillips Electronics, Nokia, Xerox, Hewlett-Packard, Microsoft, and Nestle to show how large companies are now finding innovative products developed for third-world and developing countries that have a market in developed countries such as the US and the countries of the European Union. It demonstrates how innovation can occur anywhere and how innovative products developed for one market may find a larger market elsewhere.
The original article can be found at Business Week Online along with a video supporting the article.
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